SEO Services For Therapists
Turn Your Therapy Website Into a Consistent Source of Private-Pay Client Inquiries
You Built the Website. Now Let's Help People Find It.
You invested in a professional website because you wanted to grow your private practice.
You wrote the copy. You chose the photos. You spent hours - or thousands of dollars - creating a website you're proud of.
But if your website isn't showing up when potential clients search for help, it can feel like all that effort is sitting invisible on the internet.
Meanwhile, your caseload isn't filling as quickly as you'd hoped.
You may find yourself wondering whether you'll ever have the full private-pay practice you envisioned - or whether you'll have to stay on insurance panels longer than you planned.
The good news?
The problem may not be your website.
The problem may simply be that the right people can't find it.
Your Website Should Do More Than Look Good
A beautiful website is important.
But a beautiful website that no one sees can't help you build the private-pay practice you envisioned.
Without visibility on Google, many therapists find themselves relying heavily on directories, staying on insurance panels longer than they'd like, or wondering why their caseload isn't growing despite all the effort they've put into their practice.
Helping Ideal Clients Find the Right Therapist
My approach to SEO is simple:
I help great therapists become easier for ideal clients to find.
By improving your visibility in Google search results, I make it easier for the people already searching for your services to discover your practice, learn about your approach, and take the next step toward working with you.
Because when the right people can find you, your website becomes more than an online brochure.
It becomes a bridge connecting people who need help with a therapist who can provide it.
How My Website Started… And How It’s Going
From 0 to 500 Monthly Visits in 6 Months
61,000 Total Visits in 4.5 Years
Just picture what this kind of visibility could do for your caseload when the right people can finally find you online.
Imagine Not Wondering Where Your Next Inquiry Is Coming From
SEO Services to Move You From Invisible to Discoverable.
Many therapists know something isn't working with their online presence.
What they don't know is why.
Maybe your website gets very little traffic.
Maybe visitors are landing on your site but not reaching out.
Maybe competing therapists seem to show up everywhere while your practice remains difficult to find.
The first step isn't guessing.
The first step is understanding exactly what's happening.
Together, we'll identify what's preventing ideal clients from finding, trusting, and contacting your practice.
From there, you'll have a clear plan for improving your visibility and creating a website that better supports your practice goals.
SEO SERVICES OFFERED
Website
SEO Audit
$250
This comprehensive audit combines user experience and technical SEO analysis to identify what's preventing your website from reaching its full potential.
You'll Receive:
✔ A detailed review of your website's structure, messaging, layout, and client journey
✔ Insights into what may be causing potential clients to leave without reaching out
✔ A comprehensive technical SEO analysis of your website
✔ A prioritized action plan identifying the most important opportunities for improvement
✔ Clear, beginner-friendly explanations of what needs to change and why
✔ Recommendations designed to improve visibility, user experience, and conversions
Ideal For Therapists Who:
Have a website but receive few inquiries
Aren't showing up where they want to in Google
Wonder whether their website is helping or hurting their growth
Want a clear roadmap instead of guessing what to fix next
Please note that I only work with Squarespace websites at this time.
Ultimate
SEO Audit
$300 (Best Value)
If you're not sure whether your Squarespace website, Google Business Profile, or both are holding you back, this is the best place to start.
You'll receive both audits for a complete view of your online presence, along with a prioritized action plan to help more ideal clients find your practice.
Best value—save $100 when bundled together.
Google Business
Profile Audit
$150
When someone searches for a therapist in their area, your Google Business Profile is often one of the first things they see.
If your profile isn't fully optimized, you may be missing opportunities to connect with people actively searching for the services you provide.
This audit helps uncover ways to strengthen your visibility, credibility, and presence in local search results.
You'll Receive:
✔ A comprehensive 30-point Google Business Profile audit
✔ Your current ranking position for target local keywords (when applicable)
✔ Competitive insights showing who you're competing with in local search
✔ Specific recommendations to improve visibility and local rankings
✔ Opportunities to strengthen trust and credibility with potential clients
✔ Strategic guidance to help attract more local traffic and inquiries
Ideal For Therapists Who:
Want to improve local visibility
Want to attract more nearby clients
Aren't sure whether their Google Business Profile is helping them compete effectively
Every audit comes with a complimentary 45-minute Zoom call to go over your results and ask questions.
UNSURE WHICH TO PICK OR HAVE QUESTIONS?
Schedule a free consultation to chat with me!
Frequently Asked Questions About SEO for Therapists
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An SEO audit is a deep review of your online presence (your website and/or Google Business Profile) to understand how easily potential clients can find you online—and what might be getting in the way.
Instead of guessing why your website isn’t bringing in consistent inquiries, you’ll receive clear, personalized insights and actionable recommendations.
Think of it as clarity on what’s working, what’s not, and what to do next.
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Yes, possibly even more so.
Many therapists invest in beautiful websites that still don’t show up in search results or convert visitors into inquiries.
This isn’t about how your website looks—it’s about whether ideal clients can find it, understand it, and feel confident reaching out.
A pretty website that stays invisible online still won’t help you build the caseload you want.
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No SEO service can ethically guarantee specific results like client numbers or income.
What this will give you is clarity on what is currently limiting your visibility and a clear roadmap to improve your chances of being found by the people already searching for your services.
Most therapists find that once visibility improves, inquiries naturally follow—but results vary depending on implementation and competition in your area.
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Yes, for now I am only offering services for websites made with Squarespace.
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Yes.
Everything is explained in simple, non-technical language with clear action steps.
You don’t need to understand SEO jargon or website coding to benefit from this audit.
The goal is clarity—not overwhelm.
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The Website Audit looks at how your website functions for both potential clients and search engines.
The Google Business Profile Audit looks at how you show up in local search results when people are actively looking for therapists in your area.
Most therapists benefit from both because they work together to influence visibility and inquiries.
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If you’re unsure what’s holding you back, the Ultimate SEO Audit is usually the best place to start because it combines both your website and Google Business Profile into one complete visibility review.
If you already suspect the issue is mainly your website or your local search presence, you can choose a single audit instead.
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Turnaround time is typically 2 weeks.
You’ll receive a detailed report with findings, explanations, and prioritized recommendations you can take action on right away.
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After you receive your audit report, we can discuss done-for-you SEO services. Completing the audit is the first step.
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This is designed specifically for therapists and private practices—not generic businesses.
That means the focus is not just traffic or rankings, but whether your online presence is actually helping you attract ideal-fit clients who are actively looking for therapy.
The goal is clarity, not complexity—and visibility that actually supports your practice goals.